GREEN RUSH: THE PROS AND CONS OF CBD’S RAPID GROWTH IN POPULARITY

Whether we are looking at successful legalization efforts in a handful of American states, increased funding for university backed research projects or even the nation’s, a renewed interest in industrial hemp, one thing is clear: cannabis has taken a significantly more substantial role in the culture, commerce and current events of North America.

At the epicenter of this ‘green rush’ is cannabidiol, or CBD. The popularity of the non-psychoactive compound, which is found in both marijuana and industrial hemp, has skyrocketed in recent years, as peer reviewed research and anecdotal evidence overwhelmingly suggests that it possesses significant medicinal value. People are getting excited, and for good reason. The fact that the compound can be derived from legally cultivated industrial hemp as well as marijuana with low THC content opens a number of possibilities for medicinal cannabis usage. People who previously may not have been suitable for psychoactive strains of medicinal, such as children, police officers, pilots or even long haul truck drivers, are now able to unlock some of the benefits of cannabis without altering their mind state. This is a major breakthrough, to say the least.

Unfortunately, this newfound fame has come with a downside. As the medical and scientific community sort through the facts, the cannabidiol industry has, in true ‘green rush’ fashion, been ripe for the picking for an assortment of schemers and scammers looking to make a quick buck.

The fact of the matter is that not all cannabis is created equal, and this extends to CBD.

At the top of the totem pole you have cannabidiol extracted from medicinal marijuana, such as that produced by Charlotte’s Web. This CBD extract is literally saving lives but has one major downside – though low in THC, it is derived from marijuana and is therefore classified as marijuana, making it only legal where medicinal marijuana in general is legal.

This brings us to hemp.

Because hemp is legal to grow in certain states and hemp products are legal to sell throughout the country, extracting CBD from marijuana’s non-psychoactive cousin has become popular. The percentage of CBD in hemp is actually more prevalent than it is in marijuana, but the extract produced is less potent. Still, high quality, legal hemp grown in a regulated environment, such as our farm in Colorado, is capable of producing enough CBD content to provide a number of positive benefits.

The problem is…not all hemp is grown in a regulated environment, meaning that not all CBD products on the market actually contain CBD.

A number of driven, yet ethically challenged, companies have capitalized on the legal loopholes and confusion surrounding CBD, flooding the market with a vastly inferior product while hijacking the positive press generated by more reputable companies. Whether they are extracting CBD from imported, unregulated hemp or extracting CBD from parts of the plant that do not contain CBD…the result is the same: there are an alarming number of CBD products which contain little to no CBD.

While overall the growth of the industry is great, we encourage consumers to research CBD prior to purchasing, and to always check the source of the extract. If the CBD is from marijuana, make sure your purchase is legal, and if the CBD is from hemp, make sure it is sourced from a high quality crop. Any reputable company should be able to provide the source of their hemp, as well as a lab tested summary of their finished product.

Looking for information on our hemp extracts? Visit our website at www.cannaviri.com for info on our farm, our growing methods and our lab tests.

 

SOURCE:

www.cannaviri.com

https://www.greenrushdaily.com/2016/06/21/cbd-became-hemp-oil-bastard-molecule/

http://elixinolcbd.com/blogs/buyers-guide/15974795-how-to-buy-cbd-oil-watch-out-for-these-3-traps

AUTHOR: Matt Kyska
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